Readers who have read my foregoing articles and watched my video must have now realized that the time of blindly following somebody else is finally over. You might have understood that the quality and relevance of services or products you select are more important than the techniques of Internet promotion. Instead of hiding the products or services you are offering, you need to show clearly what you are selling and how much it is. You might have fully comprehended that there is no Internet Magic or Internet Wands. Any product or service that is not attractive or interesting would not be successful no matter what tools you use or how much effort you put into marketing it.
Now we simply need to find the service or product that interests almost everybody. We need to figure out how the service or product or is useful, effective, and beneficial. This information must be highlighted in your website and presentation. In addition, your information must be backed by facts and figures with clear judging criteria.
People are motivated to make purchases based on their "needs." You may call it "Sales by Needs." It is like selling water or food. On the other hand, there are people who are selling "Mineral Water from Mr. Fuji." It sounds tastier than just tap water, does it not? You may call this type of sales "Sales by Advantage." Sales of this type are motivated by attraction and advantage. Furthermore, there are people who buy personal computers because PCs can benefit their businesses. You can call this "Sales by Benefit."
How about savings? Are not we all keeping our eyes on buying out stuff with cheaper prices? Is not "savings" attractive to everybody no matter how rich or poor they are? This concept can be useful to draw everybody's attention to your opinion. The bottom line is that your "saving" must be clear and visible. It must bring real "saving" to the people who you are talking to. I have summarized "saving concept" in my video site. You can visit my company website and you will find the link there. You will find my video explaining how I achieved my own saving of more than $2,000 per year. For the people who hopes to jump to the video, the link is as shown below:
"Let's Talk about Saving": http://bit.ly/Rkm7wr
This saving came from switching services of Internet Provider, Telephone and Cell Phone Company, Cable or Satellite TV Provider, and Utility Service Sources. In this sense, the saving is real and solid.
Shaw Funami is an owner and chief consultant of "zhen international, inc.", known as a mentor for cross cultural relationship and business consultation called "Fill the Missing Link". You can learn about his profile in Facebook, http://www.facebook.com/shaw.funami. Please feel free to contact him at "firstname.lastname@example.org" or visit his Business website. http://zhenintl.com/
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