10 years have passed since then. e-commerce and web-based business is growing and more stable than those days. But, my wife keeps telling me that she does not trust internet sales and browse products in using internet and go to street shops to find the products which she found in the net. There are lots of hypes and frauds existing in the other side of internet and for ordinary people it is not easy to know who is real and who is not. Rakuten, largest Japanese e-commerce site, paid back apx. 1 million dollars to their customers who paid for products never delivered to real customers. This happened 2-3 years ago.
What really changed in the net business? Sometimes I think back it might have been same as street shops were replaced by large scale retail stores, large scale retail stores profits were eaten by low-cost warehouse shops. Actually, taking a look at the promotional products inside of direct e-mails, products promoted have not been so much changed. Funny things are that they tries to sell me some women staff. They also send advertisement of men's staff to my wife. We carry Japanese and Chinese names, so it may not be easy for people to distinguish if we are male or female. But, still, it is like machine-gun marketing shooting their own people targeting at the other side of enemy. It will never get favorable result, I assure you. It looks like even the direct marketing behaviors have not been much changed. Cold calls became spams. They say that the loss from spamming in Japan reaches up to 17 million dollars last year and increasing. They establish foreign company, therefore, for Japanese police it is not easy to arrest them, even when they do illegal marketing.
Japanese government plan to enforce laws to bans illegal commercial actions and reduce spams significantly. I hope US and the rest of the world should act to stop spamming and illegal e-commerce actions since they are harming sound growth of internet marketing business and hurting reputation of internet marketers who are trying to properly use and practice the business. I believe that despite of hypes and tricks, illegal conducts, frauds, internet business will stay and keep growing coming 10 years and if connected to proper organization, a lot of internet marketers will be benefited.
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