Business or selling can be a mechanism or ruled game. But who makes this mechanism moving? Who participate in the game. PEOPLE. In my foregoing article, "5 Market Element", I mentioned that these 3 elements are getting to be 5 in present and updated business management. I used the following illustration.
It was my own illustration. But I was thinking about this illustration since I felt a little uncomfortable in the way it was written. I took my software and wrote a bunch of illustrations.
I finally settled with the following illustration:
The Idea was that People being the center of entire operation managing "Information" and "Brand", therefore create flow of "Products" and "Money".
The difference is "People" is not sitting on the top of 4 other elements, but accessing and utilizing all of them. In my new illustration, "People" is not necessarily the master. But they are the center of all the elements.
Instead of "People" are equally positioned in legacy 3 elements model, in the new model, "People" is the center and access all other elements.
I have an opinion that in the change era, "People" element increases its value and importance.
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