Saturday, November 8, 2008

Your Own Branding

Have you heard the term OEM? This term became famous in bundled OS or Software in sales of PC. OEM stands for Original Equipment Manufacturer and means "Outsourcing Branded Products". OEM is widely adopted business practice for Asian companies to get into American or European market.

Your partner uses your products, you can use your partner's well established brand name. It looks great. Right? Yet, there is a problem. If you OEM, you cannot build your own BRAND NAME.

If you do not have your own BRAND NAME, you are out of control of your market. Your partner dectate your activities. This is why many OEM business is gone over night. To survive in the marketplace, you need to build your own BRAND NAME
Long time, I thought branding is for big company. But it is not. It might have been true 10 years ago, but you can brand your own using Internet no matter what is your business size. Once your brand is established, your activities are whole lot different. There is an organization who does training of Internet Branding. EDC Diamond. If you are interested in learning more, please contact me or sign up below sebsite.

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1 comment:

Giovanna Garcia said...

Dear Shaw

When I had my computer company of 12 years, I did buy a lot of OEM product and then Branded it my own brand.

Yes, we as entrepreneur need to brand our self, if not someone else will.

Giovanna Garcia